With the rapid growth of natural rubber price and the occurrence of national policy constraints and increased technical barriers, for example, EU’s regulations on label, which would be carried out in 2012. Tire industry has been greatly threatened. Sharp increase of natural rubber has lowered the profit of tire company, and the technical barriers decrease the output and the exported quantity, thus leading to bankruptcy of some small and medium-sized enterprises. Nevertheless, the crisis of tire industry is also a golden time for innovation. Tire corporations are seeking for the alternatives of natural rubber and the domestic enterprises make efforts to break though the technical barriers, such as the rolling resistance, wet grip, and the noise to meet the standard abroad.

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Highlights • Deep look into to discuss the sustainable development of Tire Industry • and its influence to local tire enterprises • How to balance the three aspects: rolling resistance, wet grip and low noise • Low carbon economy and eco-friendly manufacturing • The dialogue between automobile enterprises and tire corporations • Synthetic rubber used in high performance tires • The latest research and development of tire frame work

Honorary Director China Rubber Industry Association	Head of automotive and tire research and development Harbin Institute of Technology	Professor Qingdao university of science and Technology
Fellow General Manager Bridgestone	Senior Manager of KUMHO Tire China Technical Center KUMHO	Technical Director Guizhou Tires
R&D Director Apollo Tyres	Head of R&D Group SIBUR - Russian Tyres	General Manager of Technical Department Sumitomo Dunlop
Executive Director Esum Technology Limited	R&D and technical service manager, tyre release Bluestar Silicones (Shanghai) Co., Limited	Project General Manager Toyota Motor Corporation
Director of Tire Application Development Cooper Tire & Rubber Company Research & Development Center	General Manager Sailun Tyres	Head Research Lab China Volksagen
Vice President, Chief Engineer Triangle Group	Chief Engineer Qingdao Doublestar Tire	Chief Engineer Aeolustyre
Chief Engineer Double Coin Holdings LTD	Deputy Director of R&D Shangdong Linglong Group

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